Discussion Essay Example | Topics and Well Written Essays - 250 words

Discussion - Essay Example To restore what had been lost Mr. Schultz brought back the original logo of the brown mermaid rather than the green mermaid. The purpose was to focus back on the nostalgia of the past and celebrate the long term successes of the coffee company. Remind the customer of the good times and tell them they will have more. Link to full article: http://www.businessweek.com/innovate/content/apr2008/id20080411_065581.htm Quote #1 The image of the twin-tailed mermaid inside the brown medallion harkens back to the chain's 1971 beginnings. The logo has evolved over the years, going from brown to green in 1987. This is the second time in three years Starbucks has trotted out the brown mermaid, inspired by a Norse woodcut. Back in 2006, she was resurrected to mark the chain's 35th anniversary. This time, she is a messenger for Chairman Howard Schultz, who is trying to restore some of the goodwill and warm feelings for the brand that have gone by the wayside because of increasing coffee prices, mach ine-made lattes, and bad press. Symbolic tenet shown in not what is shown or done, but what it means (Bolman & Deal, 2008). In an effort to generate the positive emotions of the past, Schultz is bringing out the logo (a symbol) of the past to try to regenerate those positive feelings.

Logistics Essay Example | Topics and Well Written Essays - 250 words - 4

Logistics - Essay Example It also contributes to from utility, based on its ability to make the product be in a form in which the customer can use it. For example, logistics can contribute to production economies, such as lowering the cost per unit. The economic impact of logistics can also be seen in place utility, where it helps in the movement of products from one place to another (Bowersox et al 3). Q 2. A reduction in economic regulation has enabled companies to specify various logistics service levels; therefore, adjusting prices accordingly. It also enabled those who buy transportation services in large quantities to reduce costs on transportation. Reduction in Economic regulation also allowed individual carriers to have the flexibility to pricing and provision of services (Bowersox et al 6). Q 3. The five activities that might be part of a company’s logistics department include customer service, which entails keeping customers satisfied and ensuring that they get the right product. The department may also consist of demand forecasting; this includes estimating the future demand of a product (Bowersox et al 18). Facility location decisions may also be part of a logistics department; this relates to the location of production and warehousing facilities. The fourth activity entails inventory management; logisticians have to consider ordering cost, holding cost, and costs caused by running out of stock. Procurement should also be part of a company’s logistics department; this relates to the acquisition of supplies and raw materials needed for production (Bowersox et al